SaaS

The €37K Software Bill Nobody Told You About

I'll let you in on a dirty secret about SaaS pricing. It's not about the sticker price. It's about everything around the sticker price that never shows up on the pricing page. I had a client — a mid-sized Dutch manufacturer — who thought they were

Custom Software

I Was Spending €45K/Year on SaaS Before I Built My Own

I ran a cafe before I ran a software company. Still do, actually. And here's the thing nobody tells you about running a small business: your biggest enemy isn't your competition. It's your software. I was paying for 12 different SaaS tools. Twelve. CRM,